NPD Logo
  • Products
        • Products
          • Overview
          • Case Studies
        • Best-in-Class Data
          • Retail Tracking
          • Distributor Tracking
          • Checkout Omnichannel Tracking
          • Consumer Tracking
        • Prescriptive Analytics
          • Forecasting and Future of Series
          • Analytic Reporting
          • Segmentation
          • Checkout Buyer Analytics
          • Pricing Analytics
        • Industry Expertise
          • Overview
  • Industries
        • INDUSTRY EXPERTISE
          • Apparel
          • Appliances
          • Automotive
          • B2B Technology
          • Beauty
          • Books
          • Connected Intelligence
          • Consumer Technology
          • Fashion Accessories
          • Food Consumption
          • Foodservice
          • Footwear
          • Home
          • Home Improvement
          • Juvenile Products
          • Media Entertainment
          • Mobile
          • Office Supplies
          • Retail
          • Sports
          • Toys
          • Video Games
  • News

        • CHANGING TASTES REQUIRE SOLID DATA

          Changing consumer tastes are reshaping today’s marketplace. Stay updated with best-in-class data and industry expertise across more than 20 industries spanning retail, food, tech, and more.

        • Explore the Full Collection
        • News
          • Press Releases
          • Global Events
          • Blog
          • Insights
        • Trending
          • Now in Retail
          • Entertainment Monthly Insights
          • In the News

        • INSIGHTS IN YOUR INBOX

          Subscribe and get key market trends and insights relevant to your industry.

        • Subscribe to our emails
  • Careers

        • OUR PEOPLE ARE OUR GREATEST ASSET

          The different experiences and perspectives of our people are at the heart of our success. Learn and work with some of the best in the market research industry. NPD offers opportunities in functions spanning client development to research science, with strong benefits, flexible work schedules, and a global outlook.

        • Careers
          • Careers at NPD
          • Diversity, Equity, and Inclusion
        • Students
          • Summer Associate Program
          • Charter Program
        • Job Search
          • All Jobs
          • Client Development
          • Analytics
          • Global Technology
          • Research Science
          • Global Product Management
          • Corporate Functions
          • Fraud Alert
  • About

        • DATA-DRIVEN GROWTH

          The NPD Group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. With offices in 30 cities across the Americas, Europe, and Asia-Pacific, we help you measure, predict, and improve performance across all channels.

        • About Us
          • Overview
        • Our Customers
          • Manufacturers
          • Public Sector
          • Retailers
          • Financial Services
        • Our Team
          • Leadership
          • Industry Expertise
          • Diversity, Equity, and Inclusion
        • More
          • Offices
          • NPD Certification
          • Sitemap
  • Worldwide

        • GLOBAL PRESENCE

          Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have operations spanning the Americas, Europe, and APAC. Connect with us at one of our offices across 30 cities.

        • Worldwide
          • Countries
          • Offices
          • Events
  • Login

        • Prestige Beauty Retailer Insights Report

          Beauty PrestigeBeautyReport
        • Login
          • BookScan
          • Checkout
          • Connected Intelligence
          • DecisionKey
          • Tableau Dashboards
          • Future of Series
          • Trend Tracker
          • Pricing Analytics
        • Resources
          • Client Center
  • Contact Us

Home > Insights > A 2020 View of the Fragrance Consumer

November 4, 2020

A 2020 View of the Fragrance Consumer

COVID-19 has caused a significant change in fragrance-related consumer behavior, but this is not expected to be permanent.

Related Content

Among Makeup Wearers, 70% are Back to Former Makeup Routines, NPD Finds

Douyin is Changing the Way Beauty Brands Market Their Products in China

NPD Announces Partnership with Habitat for Humanity of Long Island and Raises the Walls for a Long Island Home

Want more?

Complete this form to hear from NPD.

INSIGHTS IN YOUR INBOX

Key Market Trends and Insights Relevant to Your Industry

We will not sell your information. View privacy notice.





  • About Us
  • Products
  • Industries
  • News
NPD Logo

© 2022 The NPD Group

  • Terms of Use
  • Do Not Sell My Personal Information
  • Website Notices

Instagram Twitter YouTube LinkedIn