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Home > Insights > A 2020 View of the Fragrance Consumer

November 4, 2020

A 2020 View of the Fragrance Consumer

COVID-19 has caused a significant change in fragrance-related consumer behavior, but this is not expected to be permanent.

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The Evolving Skincare Consumer

Fragrance Sales Soared for Father’s Day 2021

Preparing for New Shifts in Consumer Behavior

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Industries Tracked
  • Accessories
  • Apparel (U.S. & Global)
  • Books
  • Commercial Software
  • Consumer Technology (U.S. & Global)
  • Footwear (U.S. & Global)
  • Housewares
  • Juvenile Products
  • Mobile Phones*
  • Movies
  • Office Supplies
  • Prestige Beauty (U.S. & Global)
  • Restaurants* (U.S. & Global)
  • Small Appliances
  • Sports Equipment
  • SupplyTrack® Food Distributors
  • Toys (U.S. & Global)
  • Video Games (U.S. & Global)

*Consumer survey-based dataset. All else, point-of-sale (POS).
Please contact us to learn more about our global data availability.

For a better read on how consumer preferences are shifting, learn about our Checkout service. Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice.