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Home > Insights > Driving New Product Launch Success

April 24, 2020

Driving New Product Launch Success

Do you have a brilliant new product idea or want to refresh an existing product? To make killer products people love, you need to distinguish winners from losers. No matter how cool your ideas look on paper, we can help you align your them with consumers’ wants and needs.

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Industries Tracked
  • Accessories
  • Apparel (U.S. & Global)
  • Books
  • Commercial Software
  • Consumer Technology (U.S. & Global)
  • Footwear (U.S. & Global)
  • Housewares
  • Juvenile Products
  • Mobile Phones*
  • Movies
  • Office Supplies
  • Prestige Beauty (U.S. & Global)
  • Restaurants* (U.S. & Global)
  • Small Appliances
  • Sports Equipment
  • SupplyTrack® Food Distributors
  • Toys (U.S. & Global)
  • Video Games (U.S. & Global)

*Consumer survey-based dataset. All else, point-of-sale (POS).
Please contact us to learn more about our global data availability.

For a better read on how consumer preferences are shifting, learn about our Checkout service. Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice.