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Home > Insights > Now in Entertainment

December 8, 2020

Now in Entertainment

As people continue to adjust to their new normal, they’re looking to entertainment as a source of joy, distraction, and immersion. In fact, 55% of U.S. consumers have engaged in new or changed entertainment-related behaviors.

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Industries Tracked
  • Accessories
  • Apparel (U.S. & Global)
  • Books
  • Commercial Software
  • Consumer Technology (U.S. & Global)
  • Footwear (U.S. & Global)
  • Housewares
  • Juvenile Products
  • Mobile Phones*
  • Movies
  • Office Supplies
  • Prestige Beauty (U.S. & Global)
  • Restaurants* (U.S. & Global)
  • Small Appliances
  • Sports Equipment
  • SupplyTrack® Food Distributors
  • Toys (U.S. & Global)
  • Video Games (U.S. & Global)

*Consumer survey-based dataset. All else, point-of-sale (POS).
Please contact us to learn more about our global data availability.

For a better read on how consumer preferences are shifting, learn about our Checkout service. Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice.