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Home > Insights > Toys E-commerce in China: Strong Summer Sales in July

October 21, 2020

Toys E-commerce in China: Strong Summer Sales in July

Toy purchasing grew in the post-COVID-19 environment, with kids enjoying summer vacation before returning to school. The total market size of toys e-commerce in China was $350M in July, up 22% YOY.

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Unveiling the Kidult Toy Market in Europe

In Europe, toy sales to children have declined by €200M since 2019, but they have increased by €1B for kidults.

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