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Home > Insights > What to Watch in China’s Licensed Toys Market

December 2, 2020

What to Watch in China’s Licensed Toys Market

Licensed toys in China are growing fast. The recent trend of high double-digit YOY growth in value sales reached 32% in September 2020, showing consumers’ interest and purchase intentions related to licensed toys are strengthening.

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Unveiling the Kidult Toy Market in Europe

In Europe, toy sales to children have declined by €200M since 2019, but they have increased by €1B for kidults.

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