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Home > Insights > November 2020: Record-setting Month for Toys E-commerce in China

January 29, 2021

November 2020: Record-setting Month for Toys E-commerce in China

Thanks in large part to promotions related to China’s Double 11 shopping festival, toys e-commerce sales reached a new record in November 2020. Year-over-year sales grew 25%, reaching $584M for the month.

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Industries Tracked
  • Accessories
  • Apparel (U.S. & Global)
  • Books
  • Commercial Software
  • Consumer Technology (U.S. & Global)
  • Footwear (U.S. & Global)
  • Housewares
  • Juvenile Products
  • Mobile Phones*
  • Movies
  • Office Supplies
  • Prestige Beauty (U.S. & Global)
  • Restaurants* (U.S. & Global)
  • Small Appliances
  • Sports Equipment
  • SupplyTrack® Food Distributors
  • Toys (U.S. & Global)
  • Video Games (U.S. & Global)

*Consumer survey-based dataset. All else, point-of-sale (POS).
Please contact us to learn more about our global data availability.

For a better read on how consumer preferences are shifting, learn about our Checkout service. Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice.