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Home > Insights > Toys E-commerce Starts Strong in 2021

April 8, 2021

Toys E-commerce Starts Strong in 2021

Toys e-commerce sales in China grew +33% in January 2021 compared to January 2020, reaching $444M (exchange rate at 6.7).

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Unveiling the Kidult Toy Market in Europe

In Europe, toy sales to children have declined by €200M since 2019, but they have increased by €1B for kidults.

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