The NPD Mobile Phone Tracking Service will provide vast insights into the market

Washington, NY, February 22, 2019
The NPD Group and Mobilewalla are partnering to combine NPD’s unique data assets and industry expertise with Mobilewalla’s consumer intelligence platform to provide a comprehensive view of the mobile phone market in North America.

The resulting NPD Mobile Phone Tracking Service will build upon NPD’s mobile phone industry offering by combining its consumer data and expert analysis, with Mobilewalla’s panel of 300 million mobile devices, to provide clients with valuable insight into the North American mobile phone market. As part of this solution, clients can track market size, device and brand information, as well as regional trends.

“The mobile phone landscape is evolving and manufacturers in this space need clear information in order to measure success, track the competition, and prepare for the future,” said Ian Hamilton, President, Technology Sector at The NPD Group. “Through this partnership with Mobilewalla, NPD will provide clients with an unmatched view of the market to identify sales trends and uncover potential business opportunities.”

“The mobile phone market is one of the largest markets in the world, so changes in consumer behavior can have a massive ripple effect, making the source of this data particularly important,” said Anindya Datta, CEO and Founder, Mobilewalla. “Mobilewalla provides near population scale data that delivers a higher degree of accuracy. This partnership will enable device and component manufacturers, for the first time, to have a near real-time view of the true state of this highly dynamic market.”

About The NPD Group, Inc.

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC.  Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches / jewelry. For more information, visit Follow us on Twitter: @npdgroup and @npdtech.


Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise to better understand what drives the customer journey. Our proprietary solutions provide businesses with rich insights into consumer behavior helping them to more effectively attract, understand and retain their most desired customers. Founded in 2013, Mobilewalla is headquartered in Atlanta, Georgia and has offices in Australia, India, New York, and Singapore.