Washington, NY, December 17, 2019
The NPD Group today announced that it has expanded its Retail Tracking Service to provide insight into the U.S. replacement tires market. Data includes passenger car and light truck, ATV/UTV, heavy-duty and commercial, and trailer tires, spanning sales within the mass, warehouse club, and e-commerce channels. 

“NPD’s point-of-sale replacement tires data tracks sales within retail outlets that have, until now, been a white space for tire brands and manufacturers, but are increasingly important,” said Steve Flavin, President, Automotive Aftermarket practice, The NPD Group. “In today’s competitive and ever-changing retail environment, brands and manufacturers need to see the bigger picture and understand any gaps, to make actionable and fact-based decisions when it comes to pricing, product development, assortment, distribution, and sales.”

The addition of replacement tires builds on NPD’s existing automotive aftermarket coverage within the accessories and appearance; chemicals, additives, and fluids; and maintenance and repair categories – tracking retail sales happening at more than 25,000 locations ranging from auto parts stores to mass chains.