Sponsorship Announced at Game Developer’s Conference Intended to Enhance Developer Access to Market Insights
Port Washington, NY, March 20, 2019 – The NPD Group today announced its sponsorship with International Game Developers Association (IGDA) to provide its members with access to actionable insights and analysis of current market trends.
Through NPD, game developers gain insight to help them quantify sales, including share and velocity, across various gaming platforms and channels. By measuring what’s selling and how consumer preferences change over time, developers are able to better predict future performance, improve marketing and game development, and identify business and consumer trends and market opportunities.
As part of the sponsorship, all IGDA members will have access to quarterly NPD webinars; and members who are also new NPD clients will receive a discount on NPD/EEDAR syndicated gaming reports.
“NPD is excited to work with IGDA to help support its members as they navigate through an increasingly competitive marketplace,” said Rob Liguori, president, NPD Games. “We look forward to providing the market expertise developers need to work more effectively and have a more positive impact on their bottom lines.”
“This partnership with NPD will further the IGDA’s goal of helping game developers maintain successful careers,” said Jen MacLean, executive director, IGDA. “The intelligence offered by NPD will enable developers at studios large and small better navigate the business aspects of game development so their companies can weather the storms of our hit-driven industry.”
International Game Developers Association (IGDA)
Now in its 25th year, the International Game Developers Association is the largest non-profit membership organization serving individuals who create video games. The association exists to advance the careers and enhance the lives of game developers by connecting members with their peers, promoting professional development, and advocating on issues that affect the developer community.