Nuremberg, 30 January 2019 The NPD Group, a leading global information company, today announced the winners of this year’s Europe Toy Industry Awards, which were shared with the recipients at Nuremberg International Toy Fair in Germany. The awards were given to the manufacturers of Europe’s top-selling toy properties by category, as well as the top selling toy property of the year, according to NPD’s Retail Tracking Service.

Property of the Year

Property Corporate
Playmobil Playmobil 

Top Selling
Toy Property by Category

Category Property Corporate Manufacturer
Action Figures & Accessories Beyblade Hasbro
Arts & Crafts Play-Doh Hasbro
Building Sets LEGO City LEGO
Dolls L.O.L. Surprise! MGA Entertainment
Games & Puzzles Pokémon Pokémon
Infant/Toddler/Preschool Toys Playmobil Playmobil
Outdoor & Sports Toys Nerf Hasbro
Plush Ty Ty
Vehicles Hot Wheels Mattel
Youth Electronics Kidi… VTech

“These awards celebrate the creativity and innovation behind some of today’s hottest properties, as well as the winners’ commitment to their brands and retail partners,” said Anne Agis-Garcin, Executive Vice-President, Toys, at The NPD Group. “Congratulations to all award winners. We wish you continued success in 2019.”

Source: The NPD Group/ Retail Tracking Service, Euros Sales,
January-December 2018.
Europe includes the UK, Germany, France, Italy, Spain, Belgium and the Netherlands.