New York, NY, February 17, 2019 The NPD Group, a leading global information company, today announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at New York Toy Fair. Now in its seventh year, the awards were given to the manufacturers of the top-selling property and toy of 2018 in the United States, as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service.

Property of the Year

L.O.L. Surprise!MGA Entertainment


Top Selling
Toy of the Year

DollsL.O.L. Surprise! Doll AssortmentMGA Entertainment


Top Selling
Toy by Supercategory

SupercategoryItem DescriptionCorporate Manufacturer
Action Figures & AccessoriesBeyblade Burst Evolution AssortmentHasbro
All Other ToysSoft’n Slo Squishies Sweet Shop Assortment


ORB Toys
Arts & CraftsPlay-Doh Classic Colors Theme AssortmentHasbro
Building SetsLEGO Harry Potter Hogwarts Great Hall


The LEGO Group
DollsL.O.L. Surprise! Doll AssortmentMGA Entertainment


Games & PuzzlesUNO Card Game AssortmentMattel
Infant/Toddler/Preschool ToysPaw Patrol Basic Vehicle & Pup AssortmentSpin Master
Outdoor & Sports ToysBunch O Balloons 3 PackZuru
PlushBeanie Boos Regular AssortmentTY
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsKidizoom Smartwatch DX AssortmentVTech

“These awards celebrate not only the toys that performed well at retail over the past year, they also recognize the creativity and talent of the manufacturers that brought these amazing products to market,” said Kimberly Magnus, President, U.S. Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2019.”

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales,
January-December 2018

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