New York, NY, February 17, 2019 – The NPD Group, a leading global information company, today announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at New York Toy Fair. Now in its seventh year, the awards were given to the manufacturers of the top-selling property and toy of 2018 in the United States, as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service.
Top
Property of the Year
Property | Corporate Manufacturer |
L.O.L. Surprise! | MGA Entertainment |
Top Selling
Toy of the Year
Supercategory | Item Description | Corporate Manufacturer |
Dolls | L.O.L. Surprise! Doll Assortment | MGA Entertainment |
Top Selling
Toy by Supercategory
Supercategory | Item Description | Corporate Manufacturer |
Action Figures & Accessories | Beyblade Burst Evolution Assortment | Hasbro |
All Other Toys | Soft’n Slo Squishies Sweet Shop Assortment
| ORB Toys |
Arts & Crafts | Play-Doh Classic Colors Theme Assortment | Hasbro |
Building Sets | LEGO Harry Potter Hogwarts Great Hall
| The LEGO Group |
Dolls | L.O.L. Surprise! Doll Assortment | MGA Entertainment
|
Games & Puzzles | UNO Card Game Assortment | Mattel |
Infant/Toddler/Preschool Toys | Paw Patrol Basic Vehicle & Pup Assortment | Spin Master |
Outdoor & Sports Toys | Bunch O Balloons 3 Pack | Zuru |
Plush | Beanie Boos Regular Assortment | TY |
Vehicles | Hot Wheels Singles 1:64 Assortment | Mattel |
Youth Electronics | Kidizoom Smartwatch DX Assortment | VTech |
“These awards celebrate not only the toys that performed well at retail over the past year, they also recognize the creativity and talent of the manufacturers that brought these amazing products to market,” said Kimberly Magnus, President, U.S. Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2019.”
Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales,
January-December 2018
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