New York, NY, February 17, 2019 – The NPD Group, a leading global information company, today announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at New York Toy Fair. Now in its seventh year, the awards were given to the manufacturers of the top-selling property and toy of 2018 in the United States, as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service.

Top
Property of the Year

PropertyCorporate
Manufacturer
L.O.L. Surprise!MGA Entertainment

 

Top Selling
Toy of the Year

SupercategoryItem
Description		Corporate
Manufacturer
DollsL.O.L. Surprise! Doll AssortmentMGA Entertainment

 

Top Selling
Toy by Supercategory

SupercategoryItem DescriptionCorporate Manufacturer
Action Figures & AccessoriesBeyblade Burst Evolution AssortmentHasbro
All Other ToysSoft’n Slo Squishies Sweet Shop Assortment

 

ORB Toys
Arts & CraftsPlay-Doh Classic Colors Theme AssortmentHasbro
Building SetsLEGO Harry Potter Hogwarts Great Hall

 

The LEGO Group
DollsL.O.L. Surprise! Doll AssortmentMGA Entertainment

 

Games & PuzzlesUNO Card Game AssortmentMattel
Infant/Toddler/Preschool ToysPaw Patrol Basic Vehicle & Pup AssortmentSpin Master
Outdoor & Sports ToysBunch O Balloons 3 PackZuru
PlushBeanie Boos Regular AssortmentTY
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsKidizoom Smartwatch DX AssortmentVTech

“These awards celebrate not only the toys that performed well at retail over the past year, they also recognize the creativity and talent of the manufacturers that brought these amazing products to market,” said Kimberly Magnus, President, U.S. Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2019.”

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales,
January-December 2018

Press Contact

Erick Bauer

647-723-7736
erick.bauer@npd.com

The NPD Group
900 West Shore Road
Port Washington, NY 11050

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