New York, NY, February 17, 2019 The NPD Group, a leading global information company, today announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at New York Toy Fair. Now in its seventh year, the awards were given to the manufacturers of the top-selling property and toy of 2018 in the United States, as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service.

Property of the Year

Property Corporate
L.O.L. Surprise! MGA Entertainment


Top Selling
Toy of the Year

Supercategory Item
Dolls L.O.L. Surprise! Doll Assortment MGA Entertainment


Top Selling
Toy by Supercategory

Supercategory Item Description Corporate Manufacturer
Action Figures & Accessories Beyblade Burst Evolution Assortment Hasbro
All Other Toys Soft’n Slo Squishies Sweet Shop Assortment

ORB Toys
Arts & Crafts Play-Doh Classic Colors Theme Assortment Hasbro
Building Sets LEGO Harry Potter Hogwarts Great Hall

The LEGO Group
Dolls L.O.L. Surprise! Doll Assortment MGA Entertainment

Games & Puzzles UNO Card Game Assortment Mattel
Infant/Toddler/Preschool Toys Paw Patrol Basic Vehicle & Pup Assortment Spin Master
Outdoor & Sports Toys Bunch O Balloons 3 Pack Zuru
Plush Beanie Boos Regular Assortment TY
Vehicles Hot Wheels Singles 1:64 Assortment Mattel
Youth Electronics Kidizoom Smartwatch DX Assortment VTech


“These awards celebrate not only the toys that performed well at retail over the past year, they also recognize the creativity and talent of the manufacturers that brought these amazing products to market,” said Kimberly Magnus, President, U.S. Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2019.”


Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales,
January-December 2018

Press Contact

Erick Bauer


The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050