Port Washington, NY, March 3, 2019 – The NPD Group’s home division presented its sixth annual industry performance awards during the International Home + Housewares Show, on Saturday, March 2, 2019. Awards were given to small appliance and housewares (non-electrics) brands with the largest increase in U.S. market share in 2018, compared to 2017, according to dollar sales from NPD’s Retail Tracking Service. Three awards were presented to brands with the largest increase in online buyer reach, recognizing growth in their share of online buyers, based on NPD’s Checkout E-commerce service.
“The housewares industry has successfully steered through a highly competitive retail environment over the past few years, and these awards shine a light on the latest set of brands leading the charge,” said Lora Morsovillo, president of NPD’s U.S. Home practice. “As the consumer continues to place an emphasis on their homes and in-home meals and activities, I look forward to our industry’s innovative responses to the resulting needs.”
NPD 2019 Home Industry Performance Awards
Checkout delivers the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers over time, to help you understand how to adjust your marketing to fuel growth. Checkout E-commerce offers the most complete and accurate view of the online channel – 600+ e-commerce retailers including Amazon, Walmart, top industry specific retailers, direct-to-consumer and emerging players. Information is collected from more than 3 million consumers, through data provided by our partner Rakuten Intelligence and NPD’s own proprietary receipt-harvesting mobile phone app.