Port Washington, NY, September 18, 2020
NPD Group’s fashion apparel division presented retail performance awards for the intimate apparel industry during CURVE Connect, on Thursday, September 17, 2020. Awards were given to top performing intimate apparel brands in key bra segments during the 12 months ending June 2020, according to dollar sales from NPD’s Retail Tracking Service and NPD’s Checkout E-commerce tracking service.
“Thanks in part to the innovative approaches taken by so many brands, intimates is one of the bright spots within the U.S. apparel industry through the challenges of the pandemic,” said Todd Mick, NPD’s executive director, fashion apparel, and a subject matter expert on innerwear and swim. “NPD is thrilled to recognize the brands leading the way in helping to drive the intimate apparel industry forward by providing the benefits consumers need and want.”
Checkout service offers robust data for tracking and improving performance across all channels plus buyer analytics to help businesses keep current customers and win new ones. Over 130,000 consumers, the largest omnichannel panel focused on general merchandise and foodservice, provide us with receipt-based information on their in-store and e-commerce purchases. With comprehensive data from the same consumers over time, Checkout illuminates trends in behavior including migration to shopping online by category and consumer demographics. Buyer analytics deliver insight into most valuable customers, brand loyalty, brand leakage / lift, brand launches, and more.