Australia’s families turn to the classics in a time of crisis
SYDNEY, April 7, 2020 – According to global information company The NPD Group, for the week ending March 29, Australia’s toy industry saw dollar increase 69% and unit sales increase 29%, the best performing week in 2020 so far.
Five out of 11 toy supercategories grew in dollar sales for the week ending March 29. Building Sets grew 155% and represented 44% of total dollars gained, followed by Games & Puzzles, which grew 417% and accounted for 37% of total dollars gained. All Games & Puzzles subclasses grew: Family Board/Action Games, Adult Puzzles, Children’s Games accounted for 55% of dollar sales of this supercategory. Other categories that grew included Arts & Crafts, Outdoor & Sports Toys, and Youth Electronics
Gimantha Jayasinghe, Senior Vice President and Deputy Managing Director Asia Pacific at The NPD Group said: “The most recent week saw a strong spike in toy sales and, in fact, is the strongest growth across all global major markets, including UK and U.S.A. This was driven by promotions across a number of retailers; but there are two other factors that drove these record sales numbers: the upcoming Easter holiday, and parents’ attempt to keep their kids engaged amidst the COVID-19 pandemic.”
Top 10 Toys in Australia
Week Ending March 29, 2020
Manufacturer | Item Description |
THE LEGO GROUP | HARRY POTTER HOGWARTS CASTLE 6020 PIECES |
THE LEGO GROUP | TECHNIC BUGATTI CHIRON CONSTRUCTION KIT 1:5 |
THE LEGO GROUP | STAR WARS MILLENNIUM FALCON |
THE LEGO GROUP | CREATOR ROLLER COASTER 4124 PIECES |
HASBRO (CORP) | MONOPOLY STANDARD |
THE LEGO GROUP | TECHNIC LAND ROVER DEFENDER 2573 PIECES |
THE LEGO GROUP | STAR WARS MILLENNIUM FALCON 1351 PIECES |
MATTEL (CORP) | UNO GAME CARDS |
HASBRO (CORP) | JENGA CLASSIC |
THE LEGO GROUP | HARRY POTTER HOGWARTS GREAT HALL 878 PIECES |
Source: The NPD Group / Retail Tracking Service / Dollar Value