Port Washington, NY, November 3, 2020 – The NPD Group, a global market information provider, has acquired Pricing Excellence, a retail analytics company which uses proprietary cloud-based computing technologies to deliver market insights. 

The acquisition complements NPD’s robust portfolio of information services spanning more than 20 industries with new methodologies that will enhance the firm’s ability to provide insight across emerging channels and provide more granular data faster. 

Pricing Excellence Founder Nathan Krol has joined NPD and will continue to lead the business for current product offerings Market Insight and Data Ladder.  The team will also explore complementing these offerings with NPD data.  NPD will leverage Pricing Excellence expertise and machine learning to enhance recently introduced tracking services for the Home Improvement industry.

“NPD is focused on delivering best-in-class data through our core products and alternative data sources for measuring emerging channels such as DTC,” said CEO Karyn Schoenbart.  “COVID has accelerated market shifting and introduced new layers of complexity and urgency.   We’re excited to be at the forefront of helping our clients navigate a new normal.”



Press Contacts

Kim McLynn

847-692-1781 
kim.mclynn@npd.com 

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

David Riley

917-543-5465
david.riley@npd.com 

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Megan Scott

516-625-7516 
megan.scott@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Erick Bauer

647-723-7736
erick.bauer@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Marissa Guyduy

516-625-2203 
marissa.guyduy@npd.com 

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Janine Marshall

516-625-2356 
janine.marshall@npd.com 

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050