Port Washington, NY, May 1, 2020 – Global information company The NPD Group has named Mike Crosby as Director, Industry Analyst for the firm’s U.S. B2B Technology business. In this role, he will track the industry and anticipate market trends on key categories to help manufacturers, distributors and resellers evaluate new business opportunities and make stronger business decisions.

As a former Fortune 500 sales and marketing executive, Crosby has a 28-year track record of building and developing successful businesses, ranging from private equity-owned, mid-sized organizations to multibillion-dollar public companies. He has strong, trusted relationships with top distributor, retail, and VAR partners across the industry.

“The world looks vastly different than it did even three months ago, and now is the time for businesses to look closely at market-level insights to help forecast the next wave of technologies that will be important in the channel,” said Kate Roe-Semyon, President, B2B Technology Practice, The NPD Group. “Bringing Mike – a nearly 30-year industry veteran who understands the ins and outs of IT infrastructure, software, cloud computing, security, and other key B2B vertical segments – onto our team at this critical juncture provides a tremendous benefit to NPD’s clients, who rely on our data and insights to better understand and react to changes in real-time.”

Prior to joining The NPD Group, Crosby held executive management positions with leading technology companies, most recently serving as Vice President Sales and Business Development with Whistle Labs, a Mars Petcare company and leader in cellular-enabled pet GPS trackers and Bluetooth-enabled activity monitors. Earlier in his career, he held executive management positions with major technology companies including Logitech, Belkin, Fujitsu, AST Research, and CODI Worldwide.

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