New York, NY, February 22, 2020 – The NPD Group, a leading global information company, today announced the winners of this year’s Toy Industry Awards, which were shared with the recipients at New York Toy Fair. The awards were given to the manufacturers of the top-selling property and toy of 2019 in the United States, the top-selling toys by supercategory, as well as the top global* toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.

 

Global Top Toy Manufacturer of the Year

Manufacturer
Mattel

 

Global Top Toy Property of the Year


Property
Manufacturer
L.O.L. Surprise! MGA Entertainment

 

Global Top Selling Toy of the Year (Tie)


Item
Manufacturer
L.O.L. Surprise! Hair Goals Assortment

L.O.L. Surprise! Dolls Assortment
 MGA Entertainment

MGA Entertainment

 

U.S. Top Property of the Year

Property
Manufacturer
L.O.L. Surprise! MGA Entertainment

    

U.S. Top Selling Toy of the Year

Item Description
Manufacturer
L.O.L. Surprise! Doll Assortment MGA Entertainment

 

U.S. Top Selling Toy by Supercategory


Supercategory
Item Description
Manufacturer
Action Figures & Accessories Beyblade Burst Slingshot Starter Pack Assortment

 Hasbro
Arts & Crafts Play-Doh Single Tub

 Hasbro
Building Sets First Builders Big Building Bag 80 Piece

 Mattel
Dolls L.O.L. Surprise! Doll Assortment

 MGA Entertainment
Explorative & Other Toys Ryan’s World Giant Mystery Egg

 Bonkers Toys
Games/Puzzles UNO Card Game Assortment

 Mattel
Infant/Toddler/Preschool Toys Laugh & Learn Smart Stages Puppy & Sis Assortment

 Mattel
Outdoor & Sports Toys NERF Fortnite AR-L Elite Dart Blaster

 Hasbro
Plush Beanie Boos Regular Assortment

 TY
Vehicles Hot Wheels Singles 1:64 Assortment

 Mattel
Youth Electronics Kidizoom Smartwatch DX Assortment

 VTech

 

“These awards celebrate the companies that have set the standard for innovation and creativity

in a highly competitive and challenging landscape over the past year,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “Congratulations to all award winners. We wish you continued success in 2020.”

 

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales,
January-December 2019

*Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil and Australia

Related Content