Nuremberg, 29 January 2020 The
NPD Group
, a leading global information company, today announced the winners of this year’s Europe* Toy Industry Performance Awards, which were shared with the recipients at Spielwarenmesse, the international toy fair in Nuremberg, Germany. The awards were given to the manufacturers or license owners of Europe’s top gaining toy properties by category, as well as the top gaining toy property of the year, according to NPD’s Retail Tracking Service.

Europe’s Top Gaining** Toy Property of the Year


Manufacturer / Licensor
Fortnite EPIC Games


Europe’s Top Gaining** Toy Property by Category

Total Toys


Manufacturer / Licensor
Action Figures & Accessories Fortnite EPIC Games
Arts & Crafts L.O.L. Surprise! MGA
Building Sets LEGO Harry Potter The LEGO Group
Dolls L.O.L. Surprise! Disney Frozen MGA Disney
Games & Puzzles Pokémon The Pokémon Company
Infant/Toddler/Preschool Toys Toniebox Boxine
Youth Electronics Owleez Spin Master
Outdoor & Sports Toys Nerf Fortnite Hasbro
Plush Frozen Disney
Vehicles Hot Wheels Mattel
Explorative & Other Toys How to Train Your Dragon Playmobil


“Winners of these awards should be commended for their great accomplishments and dedication to excellence in 2019, including their continued commitment to their brands and retail partners,” said François Klipfel, President, Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2020.”

While these awards acknowledge the key driving brands and licenses in the European toy market, NPD has also released the Top 5 best-selling properties at retail for the year in Europe.


Europe’s Top Overall Toy Properties
of the Year


1 Playmobil
2 L.O.L. Surprise!
3 LEGO City
4 Barbie
5 Vtech Baby


“The top five overall properties in Europe speaks to the staying power of decades-old properties, as well as the openness of consumers to engage with newer ones,” said Frederique Tutt, global toys industry analyst, The NPD Group.


Source: The NPD Group/ Retail Tracking Service, Euros
Sales, January-December 2019.

*Europe includes the UK, Germany, France, Italy, Spain, Belgium and the Netherlands

**Properties with the largest increases in euro sales


About The
NPD Group, Inc.

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 29 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, video games, and watches. For more information, visit Follow us on Twitter: @npdtoys.


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