Las Vegas, NV, January 6, 2020
– Today, The NPD Group revealed the winners of its fourth annual Consumer Electronics Industry Performance Awards at the Consumer Electronics Show in Las Vegas. Awards were given to consumer electronics brands that achieved the top increases in market share in North America1, according to NPD’s
Retail Tracking Service
, and the fastest-turning brand per item in the U.S.2, according to NPD’s Store-Level
Enabled data

This year’s awards include a focus on smartphones, with honors given to brands that achieved the fastest growth based on unit percentage increase in the U.S., Canada, and Mexico3. These awards are based on data from NPD’s new Mobile
Phone Tracking
service, which leverages advertising technology to track devices as they interact with the North American ad-server network. This along with NPD’s unique data assets provides insight into market sizing, attribute tracking and regional trends.

NPD Consumer
Electronics Industry Performance Awards

Award Winners for Top Increase in North American
Market Share



PCs Apple
Gaming PCs ASUS
 Mesh Routers TP-Link
 Smart Baby Monitors Nanit

Source: The NPD Group, Inc., Retail Tracking
Service, U.S., Canada, Mexico, 12 months ending Oct. 2019


Award Winners for Fastest-turning Brand Per Item

Category Winner
Portable Power Packs Samsung
Smart Power Wemo
Monitors Alienware
Soundbars Sonos

Source: The NPD Group, Inc., Store-Level
Enabled Retail Tracking, U.S., 3 months ending Oct. 2019


Award Winners for Fastest-growing Smartphone Brand

Category Winner
U.S. Unimax Communications
Canada Huawei
Mexico Xiaomi

The NPD Group, Inc., Mobile Phone Tracking, October 2018 vs. October 2019


“This year marked the third consecutive year of growth for the U.S. consumer technology industry, and we’re excited to celebrate a few of the companies that achieved success in this competitive landscape over the past year,” said Ian Hamilton, President, Technology Sector, The NPD Group. “Congratulations to all award winners – and best of luck in 2020.”


[1]Based on dollar market share increase across North America (U.S., Canada, and Mexico)

[2]Based on weighted dollar velocity per item for brands with distribution in retailers that represent at least 10% of NPD tracked CE sales in the U.S.

[3]Based on the top unit percentage change. Minimum based off of a benchmark across countries equivalent to 50K units in the U.S.

The NPD Group, Inc.

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 29 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, video games, and watches. For more information, visit Follow us on Twitter: @npdgroup and @npdtech.

Press Contact

Megan Scott


The NPD Group, Inc.
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