Port Washington, NY, January 4, 2021 – To kick-off 2021, The NPD Group’s technology division announced the winners of its annual Consumer Electronics Industry Performance Awards. This year’s awards acknowledged consumer electronics brands that achieved: the top increases in market share in North America1 and the fastest-turning brand per item in the U.S., Canada, and Mexico2, according to NPD’s Retail Tracking Service; as well as the top increase in online market share in the U.S.3, according to NPD’s Checkout service.

“After an unprecedented year, we at NPD are excited to take a moment to acknowledge the many silver linings the consumer technology market experienced in the midst of the pandemic. In this fifth year of our CE Industry Performance Awards we are recognizing brands that saw success providing consumers with products that enabled them to work and learn from home, as well as stay entertained and connected in their downtime,” said Ian Hamilton, President, Technology Sector, The NPD Group. “Congratulations to all award winners – we wish everyone a healthy and successful 2021.”

Visit NPD’s Content Hub for access to NPD CE Industry Performance Award acceptance videos, 2021 outlooks from our industry analysts and advisors spanning: gaming, home automation, mobile and more, as well as a look at consumer tech holiday performance and our Future of Tech forecast.

[1]Based on dollar market share increase across North America (U.S., Canada, and Mexico)

[2]Based on weighted dollar/peso velocity per item for brands with distribution in retailers that represent at least 10% of NPD tracked CE sales.

[3]Based on online dollar market share increase in the U.S.

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