Port Washington, NY, March 19, 2021 – The NPD Group’s home division presented its eighth annual industry performance awards virtually during the International Home + Housewares Association’s virtual Connect SPRING event on Thursday, March 18, 2021. Awards were presented to small appliance and housewares (non-electrics) brands with the largest increase in U.S. dollar share among key categories in 2020, compared to 2019, according to NPD’s Retail Tracking Service. This year, awards were also given to leaders in the small appliance and housewares industry segments, recognizing brands with the largest dollar share increase in Canada and Mexico.

“2020 was a year of unprecedented change all over the world, which led to unexpected challenges and opportunities across the home industry,” said Lora Morsovillo, president of NPD’s U.S. Home practice. “Our industry rose to new levels of growth in both sales and consumer appreciation, putting this year’s winners in a group of their own. We are excited to recognize those who led the industry and helped the consumer through this unique year.”

NPD 2020 Home Industry Performance Awards

U.S. Brand/Manufacturer Category Award Winners for Top Increase in Market Share

Category SegmentBrand/Manufacturer Winners
Cook & Heat AppliancesNinja (SharkNinja Operating LLC)
Electric Food PrepNinja (SharkNinja Operating LLC)
Coffee & Beverage AppliancesSodaStream (SodaStream Inc.)
Floor Care AppliancesBissell (Bissell Home Care Inc.)
Oral CareWaterpik (Water Pik Inc.)
Hair StylingRevlon (Helen of Troy Limited)
GroomingManscaped (Manscaped)
Self-CareSharper Image (ThreeSixty Group)
Home ComfortMidea (Midea Group)
Bakeware & CookwareGotham Steel (E. Mishan & Sons Inc.)
Food StorageOXO (Helen of Troy Limited)
Non-Electric Food PrepKitchenAid (Lifetime Brands Inc.)
Portable BeveragewareSimple Modern (Simple Modern)
TabletopEmber (Ember Technologies Inc.)

Source: The NPD Group / Retail Tracking Service, U.S. Dollar Sales, 52 weeks ending January 2, 2021 vs. prior period  

U.S., Canada & Mexico Brand/Manufacturer Industry Award Winners for Top Increase in
Market Share

Industry SegmentBrand/Manufacturer Winners
U.S. Kitchen ElectricsNinja (SharkNinja Operating LLC)
Canada Kitchen Electrics*Ninja (SharkNinja Operating LLC)
Mexico Kitchen Electrics**Oster (Newell Brands Inc.)
U.S. Home EnvironmentBissell (Bissell Home Care Inc.)
Canada Home Environment*Bissell (Bissell Canada Corporation)
Mexico Home Environment**Dyson (Dyson Technology Mexico)
U.S. Personal CareRevlon (Helen of Troy Limited)
Canada Personal Care*Wahl (Wahl Canada)
U.S. HousewaresGood Cook (Bradshaw Home Inc.)
Canada Housewares*Bernardin (Newell Brands Inc.)

Source: The NPD Group / Retail Tracking Service, U.S. Dollar Sales, 52 weeks ending January 2, 2021 vs. prior period
*Source: The NPD Group / Retail Tracking Service, Canada Dollar Sales, 12 months ending December 2020 vs. prior period
**Source: The NPD Group / Mexico Home Retail Tracking Service, Peso Sales, 12 months ending December 2020 vs. prior period

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