New York, NY, January 27, 2021 – The NPD Group, a leading global information company, today announced the winners of this year’s global and European* Toy Industry Performance Awards. The awards were given to the manufacturers or license owners of Europe’s top gaining toy properties** by category, as well as the top gaining toy property of the year, top global*** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.
Europe’s Top Gaining Toy Property of the Year
Property |
Manufacturer / Licensor |
Nintendo (Super Mario & Mario Kart) |
Nintendo |
Europe’s Top Gaining Toy Property by Category
Total Toys |
Property |
Manufacturer / Licensor |
Action Figures & Accessories | Bakugan | Spin Master |
Arts & Crafts | LEGO DOTS | The LEGO Group |
Building Sets | LEGO Super Mario Bros | The LEGO Group |
Dolls | Barbie | Mattel |
Games & Puzzles | Harry Potter | Warner Brothers |
Infant/Toddler/Preschool Toys | Paw Patrol | Spin Master |
Youth Electronics | Hatchimals | Spin Master |
Outdoor & Sports Toys | Nerf Fortnite | Hasbro |
Plush | Star Wars | Disney |
Vehicles | Hot Wheels | Mattel |
Explorative & Other Toys | Playmobil Scooby Doo | Playmobil |
Global Top Toy Manufacturer of the
Year
Manufacturer |
The LEGO Group |
Global Top Toy Property of the Year
Property | Manufacturer |
Barbie | Mattel |
Global Top Selling Toy of the Year
Item | Manufacturer |
Hot Wheels Singles 1/64 Assortment | Mattel |
“This year’s award winners should be recognized not only for their great accomplishments and dedication to excellence, but also for excelling during a particularly tumultuous time for manufacturers and retailers brought about by the COVID-19 pandemic,” said François Klipfel, President, Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2021.”
Source: The
NPD Group/ Retail Tracking Service, Euro Sales, January-December 2020.
*Europe includes the UK, Germany, France, Italy, Spain, Belgium, the Netherlands and Russia
** Properties with the largest increases in euro sales
***Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia