New York, NY, January 27, 2021 The NPD Group, a leading global information company, today announced the winners of this year’s global and European* Toy Industry Performance Awards. The awards were given to the manufacturers or license owners of Europe’s top gaining toy properties** by category, as well as the top gaining toy property of the year, top global*** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.

Europe’s Top Gaining Toy Property of the Year 

Property Manufacturer / Licensor

Nintendo (Super Mario & Mario Kart)

Europe’s Top Gaining Toy Property by Category

Total Toys

Manufacturer / Licensor
Action Figures & Accessories Bakugan Spin Master
Arts & Crafts LEGO DOTS The LEGO Group
Building Sets LEGO Super Mario Bros The LEGO Group
Dolls Barbie Mattel
Games & Puzzles Harry Potter Warner Brothers
Infant/Toddler/Preschool Toys Paw Patrol Spin Master
Youth Electronics Hatchimals Spin Master
Outdoor & Sports Toys Nerf Fortnite Hasbro
Plush Star Wars Disney
Vehicles Hot Wheels Mattel
Explorative & Other Toys Playmobil Scooby Doo Playmobil

Global Top Toy Manufacturer of the

The LEGO Group

Global Top Toy Property of the Year

Property Manufacturer
Barbie Mattel

Global Top Selling Toy of the Year

Item Manufacturer
Hot Wheels Singles 1/64 Assortment Mattel

“This year’s award winners should be recognized not only for their great accomplishments and dedication to excellence, but also for excelling during a particularly tumultuous time for manufacturers and retailers brought about by the COVID-19 pandemic,” said François Klipfel, President, Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2021.”

Source: The
NPD Group/ Retail Tracking Service, Euro Sales, January-December 2020.

*Europe includes the UK, Germany, France, Italy, Spain, Belgium, the Netherlands and Russia

** Properties with the largest increases in euro sales

***Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia