New York, NY, January 27, 2021 The NPD Group, a leading global information company, today announced the winners of the 2020 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in Mexico of the top-gaining * toy properties; and to manufacturers in the United States, Canada, and Brazil, of the top-selling property and toy, the top-selling toys by supercategory, as well as the top global** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.

Mexico Top Gaining Toy Property of the Year

PropertyManufacturer
BarbieMattel

Mexico Top-Gaining Toy Property by Supercategory

SupercategoryPropertyManufacturer
Action Figures & AccessoriesStar WarsDisney
Arts & CraftsLEGO ArtThe LEGO Group
Building SetsLEGO Super Mario BrothersThe LEGO Group
DollsBarbieMattel
Explorative & Other ToysPlaymobil: Back to the FuturePlaymobil
Games/PuzzlesUNOMattel
Infant/Toddler/Preschool ToysMelissa & DougMelissa & Doug
Outdoor & Sports ToysNerf FortniteHasbro
PlushStar WarsHasbro
VehiclesHot WheelsMattel
Youth ElectronicsMinionsMattel

U.S. Top Toy Property of the Year

PropertyManufacturer
L.O.L. Surprise!MGA Entertainment

U.S. Top-Selling Toy of the Year

Item DescriptionManufacturer
Barbie DreamhouseMattel

U.S. Top-Selling Toy by Supercategory

SupercategoryItem DescriptionManufacturer
Action Figures & AccessoriesBeyblade Hypersphere Starter Pack AssortmentHasbro
Arts & CraftsKinetic Sand Sandisfying SetSpin Master
Building SetsSuper Mario Brothers Adventures Starter CourseThe LEGO Group
DollsBarbie DreamhouseMattel
Explorative & Other Toys5 Surprise Mini Brands Mystery PackZuru
Games/PuzzlesUNO Card Game AssortmentMattel
Infant/Toddler/Preschool ToysLaugh & Learn Smart Stages Puppy & Sis AssortmentMattel
Outdoor & Sports ToysBunch O Balloons 3-PackZuru
PlushStar Wars The Mandalorian The Child Vinyl Head Plush 11″Mattel
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsKidizoom SmartwatchVTech
    

Canada Top Toy Property of the Year

PropertyManufacturer
L.O.L. Surprise!MGA Entertainment

Canada Top-Selling Toy of the Year

Item DescriptionManufacturer
L.O.L. Surprise! O.M.G. Doll AssortmentMGA Entertainment

Canada Top-Selling Toy by Supercategory

SupercategoryItem Description
Manufacturer
Action Figures & AccessoriesBeyblade Hypersphere Starter Pack AssortmentHasbro
Arts & CraftsScribble Scrubbie Pet SetCrayola
Building SetsSuper Mario Brothers Adventures Starter CourseThe LEGO Group
DollsL.O.L. Surprise! O.M.G. Doll AssortmentMGA Entertainment
Explorative & Other Toys5 Surprise Mini Brands Mystery PackZuru
Games/PuzzlesJenga ClassicHasbro
Infant/Toddler/Preschool ToysPaw Patrol Dino Rescue Paw Dino PatrollerSpin Master
Outdoor & Sports ToysSpikeball Combo Meal SetSpikeball
PlushStar Wars The Mandalorian The Child Animatronic Edition Plush 25 CmHasbro
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsHatchimals Pixies Crystal Flyers Magical Flying Pixie Toy AssortmentSpin Master
   

Brazil Top Toy Property of the Year

Property
Manufacturer
BarbieMattel

Brazil Top-Selling Toy of the Year

Item DescriptionManufacturer
Hot Wheels Singles 1:64 AssortmentMattel

Brazil Top-Selling Toy by Supercategory

SupercategoryItem Description

Manufacturer
Action Figures & AccessoriesAvengers Olympus Project Asst 9.5″Hasbro
Arts & CraftsPlay-Doh Drill and Fill PlaysetHasbro
Building SetsFirst Builders Big Building BagMattel
DollsBarbie Color Reveal Doll with 7 Surprises AssortmentMattel
Explorative & Other ToysEcao Slime AssortDTC
Games/PuzzlesBanco ImobiliarioEstrela
Infant/Toddler/Preschool ToysLuccas Neto Gi Neto Doll with 14 Phrases 27 cmNovabrink
Outdoor & Sports ToysQuad Bike and Pedal Spider AssortmentMaral
PlushPaw Patrol Plush 15 cm AssortmentSunny
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsSpider-Man Walkie Talkie     Candide

Global Top Toy Manufacturer of the Year


Manufacturer
The LEGO Group

Global Top Toy Property of the Year

PropertyManufacturer
BarbieMattel 

Global Top Selling Toy of the Year

ItemManufacturer
Hot Wheels Singles 1/64 AssortmentMattel


“All companies should be commended for how well they have performed throughout the challenging times brought about by the pandemic,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “I would like to congratulate the winners and wish you continued success in 2021.”

Source: The NPD Group/Retail Tracking Service, U.S. Dollar Sales, January-December 2020
* Properties with the largest increases in value sales
**Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia