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January 26, 2021
The NPD Group Presents Ninth Annual Toy Industry Performance Awards for The Americas
New York, NY, January 27, 2021 – The NPD Group, a leading global information company, today announced the winners of the 2020 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in Mexico of the top-gaining * toy properties; and to manufacturers in the United States, Canada, and Brazil, of the top-selling property and toy, the top-selling toys by supercategory, as well as the top global** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.
Mexico Top Gaining Toy Property of the Year
Property
Manufacturer
Barbie
Mattel
Mexico Top-Gaining Toy Property by Supercategory
Supercategory
Property
Manufacturer
Action Figures & Accessories
Star Wars
Disney
Arts & Crafts
LEGO Art
The LEGO Group
Building Sets
LEGO Super Mario Brothers
The LEGO Group
Dolls
Barbie
Mattel
Explorative & Other Toys
Playmobil: Back to the Future
Playmobil
Games/Puzzles
UNO
Mattel
Infant/Toddler/Preschool Toys
Melissa & Doug
Melissa & Doug
Outdoor & Sports Toys
Nerf Fortnite
Hasbro
Plush
Star Wars
Hasbro
Vehicles
Hot Wheels
Mattel
Youth Electronics
Minions
Mattel
U.S. Top Toy Property of the Year
Property
Manufacturer
L.O.L. Surprise!
MGA Entertainment
U.S. Top-Selling Toy of the Year
Item Description
Manufacturer
Barbie Dreamhouse
Mattel
U.S. Top-Selling Toy by Supercategory
Supercategory
Item Description
Manufacturer
Action Figures & Accessories
Beyblade Hypersphere Starter Pack Assortment
Hasbro
Arts & Crafts
Kinetic Sand Sandisfying Set
Spin Master
Building Sets
Super Mario Brothers Adventures Starter Course
The LEGO Group
Dolls
Barbie Dreamhouse
Mattel
Explorative & Other Toys
5 Surprise Mini Brands Mystery Pack
Zuru
Games/Puzzles
UNO Card Game Assortment
Mattel
Infant/Toddler/Preschool Toys
Laugh & Learn Smart Stages Puppy & Sis Assortment
Mattel
Outdoor & Sports Toys
Bunch O Balloons 3-Pack
Zuru
Plush
Star Wars The Mandalorian The Child Vinyl Head Plush 11″
Mattel
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
Kidizoom Smartwatch
VTech
Canada Top Toy Property of the Year
Property
Manufacturer
L.O.L. Surprise!
MGA Entertainment
Canada Top-Selling Toy of the Year
Item Description
Manufacturer
L.O.L. Surprise! O.M.G. Doll Assortment
MGA Entertainment
Canada Top-Selling Toy by Supercategory
Supercategory
Item Description
Manufacturer
Action Figures & Accessories
Beyblade Hypersphere Starter Pack Assortment
Hasbro
Arts & Crafts
Scribble Scrubbie Pet Set
Crayola
Building Sets
Super Mario Brothers Adventures Starter Course
The LEGO Group
Dolls
L.O.L. Surprise! O.M.G. Doll Assortment
MGA Entertainment
Explorative & Other Toys
5 Surprise Mini Brands Mystery Pack
Zuru
Games/Puzzles
Jenga Classic
Hasbro
Infant/Toddler/Preschool Toys
Paw Patrol Dino Rescue Paw Dino Patroller
Spin Master
Outdoor & Sports Toys
Spikeball Combo Meal Set
Spikeball
Plush
Star Wars The Mandalorian The Child Animatronic Edition Plush 25 Cm
Hasbro
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
Hatchimals Pixies Crystal Flyers Magical Flying Pixie Toy Assortment
Spin Master
Brazil Top Toy Property of the Year
Property
Manufacturer
Barbie
Mattel
Brazil Top-Selling Toy of the Year
Item Description
Manufacturer
Hot Wheels Singles 1:64 Assortment
Mattel
Brazil Top-Selling Toy by Supercategory
Supercategory
Item Description
Manufacturer
Action Figures & Accessories
Avengers Olympus Project Asst 9.5″
Hasbro
Arts & Crafts
Play-Doh Drill and Fill Playset
Hasbro
Building Sets
First Builders Big Building Bag
Mattel
Dolls
Barbie Color Reveal Doll with 7 Surprises Assortment
Mattel
Explorative & Other Toys
Ecao Slime Assort
DTC
Games/Puzzles
Banco Imobiliario
Estrela
Infant/Toddler/Preschool Toys
Luccas Neto Gi Neto Doll with 14 Phrases 27 cm
Novabrink
Outdoor & Sports Toys
Quad Bike and Pedal Spider Assortment
Maral
Plush
Paw Patrol Plush 15 cm Assortment
Sunny
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
Spider-Man Walkie Talkie
Candide
Global Top Toy Manufacturer of the Year
Manufacturer
The LEGO Group
Global Top Toy Property of the Year
Property
Manufacturer
Barbie
Mattel
Global Top Selling Toy of the Year
Item
Manufacturer
Hot Wheels Singles 1/64 Assortment
Mattel
“All companies should be commended for how well they have performed throughout the challenging times brought about by the pandemic,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “I would like to congratulate the winners and wish you continued success in 2021.”
Source: The NPD Group/Retail Tracking Service, U.S. Dollar Sales, January-December 2020 * Properties with the largest increases in value sales **Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia