Port Washington, NY, November 18, 2021 – After a very unconventional Halloween in 2020, sales of costumes and accessories increased by 4% in 2021, according to The NPD Group. Despite this growth, Halloween sales remained lower than the pre-pandemic norm – down 13% compared to 2019. While Children’s Costumes & Dress up increased 7% compared to the same period last year, Teens/Adult Costumes declined 2%.

The top costume this year was the Original Inflatable Dinosaur Costume by Rubie’s, followed by the Batman Muscle Chest Costume, and Spider-Man Toddler Costume, also manufactured by Rubie’s.

“While total Halloween costumes and accessories were down compared to 2019, possibly driven by lack of inventory, we did see the teen/adult do-it-yourself categories like accessories and prosthetics nearly reach 2019 levels,” said Juli Lennett, U.S. Toys Industry Advisor.

The top 10 Halloween costumes of 2021 were:

*Source: The NPD Group/U.S. Costumes & Accessories/10 weeks ending November 6, 2021



Press Contact

Erick Bauer

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erick.bauer@npd.com

The NPD Group, Inc.
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Port Washington, NY 11050