Fun reigns as consumers buy toys for Christmas

London, 22nd December 2021: The NPD Group today reveals the top 10 best-selling toys in the last reported week of sales data it will publish pre-Christmas, the all-important season for the toy sector.

Top 10 best-selling toys in the UK – week ending 11th December 2021

1Barbie DreamhouseMattel
2Pictionary Air GameMattel
3L.O.L. Surprise! O.M.G. Doll AsstMGA Entertainment
4Kidizoom Duo DXVTech
5Kidizoom Smart Watch DX2VTech
6My Magic Mixies with Plush 8″Moose Toys
7Rainbow High Doll Asst.MGA Entertainment
8The Logo Family Second EditionTOMY
9Star Wars Darth Vader HelmetThe LEGO Group
10Polly Pocket World Sweet Treat Compact Asst.Mattel
Source: The NPD Group, week ending 11th December 2021

Melissa Symonds, Executive Director of Toys, U.K. concludes: “In the second week of December, our sales figures show that consumers chose fun and innovative toys for kids, ‘kidults’ and adults of all age ranges. The top sellers range from the newest offerings from fashion dolls Barbie and L.O.L. Surprise! to the latest unboxing item, My Magic Mixies, which will add some smoke and magic to gift opening on Christmas morning. Board games are perennial favourites every Christmas as families and friends look to spend quality time together. This year best sellers include an updated classic, the Pictionary Air Game, and the second edition of the Logo Game. So far in December, the sales figures are suggesting that when it comes to toys, it’s fun, imagination and innovation that are driving sales.”

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