Awards given to the 2021 top-sellers in the bra, panty, and underwear segments

Port Washington, N.Y., February 28, 2022 – The NPD Group today announced the winners of its Innerwear Apparel Retail Performance Awards, coinciding with the CURVE New York show. The awards acknowledge top-performing brands in key bra, panty, and underwear segments, based on U.S. sales revenue in 2021.

The innerwear market, including women’s intimate apparel and men’s underwear, generated $23.8 billion in U.S. retail sales in 2021, an increase of 31% over the prior year, based on Consumer Tracking Service data from NPD. Furthermore, the market brought in nearly $4 billion more in revenue compared to 2019. The key factors driving growth in innerwear apparel were consumers replenishing their wardrobes, comfort-focused fabric and construction innovations, and clothing related to work- and lounge-from-home lifestyle needs. In bras, the largest innerwear category, wire-free styles today comprise over 50% of non-sport bra sales — growing by 7 percentage points, versus 2019, and delivering on comfort and wardrobe versatility.

“As the first layer we put on, innerwear apparel plays a unique physical and emotional role in our wardrobes, as our basis for looking good and feeling confident,” said Todd Mick, executive director of fashion apparel for NPD. “We are thrilled to recognize companies that are fueling industry innovation and satisfying consumer needs in the innerwear space. Congratulations to all the winners — we wish you continued success.”

Listed below are the winners of the NPD U.S. Innerwear Apparel Retail Performance Awards, based on Retail Tracking Service and Checkout sales revenue data from NPD for the 12 months ending December 2021:

#1 Selling Bra in the U.S.

Warner’s Easy Does It, Wire Free (Style RM3911)

#1 Selling Average Figure Designer Bra in the U.S.

Natori Bliss Perfection (Style 721154)

#1 Selling Sports Bra in the U.S.

Puma (Style PS17210)

#1 Dollar Growth Designer Bra Brand in the U.S.


#1 Digital Native Growth Brand in the U.S.

Adore Me

#1 Dollar Growth Designer Panty Brand in the U.S.

Calvin Klein

#1 Dollar Growth Moderate Panty Brand in the U.S.

Fruit of the Loom

#1 Dollar Growth Men’s Underwear Brand in the U.S.


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