Port Washington, NY, December 5, 2022 — The NPD Group* now includes home décor omnichannel sales tracking in the broad list of home categories it tracks for manufacturers and retailers. NPD’s home décor tracking covers art and wall décor, artificial plants and dried flowers, decorative accessories, mirrors, clocks, and candles. In addition to total market omnichannel sales tracking, the recently launched home décor service offers buyer analytics, recontact surveys (attitudes and usage), and client-specific segmentation.
“Home décor products can be an affordable option to refresh a room, making these products an excellent way for consumers to show their personal style,” says Lora Morsovillo, president of NPD’s home industry practice. “But tastes and trends in the growing home décor market can change quickly ― and in today’s uncertain retail landscape, it’s more important than ever for our manufacturer clients and retail partners to stay on top of exactly what’s happening.”
NPD’s Checkout receipt-based service tracked home décor sales for over a year and captured more than 890,000 receipts for the home décor products industry since January 2019. With over 1.3 million transactions in 2021, representing in-store and online purchases, Checkout Home Décor provides the most expansive view of home décor product buyers across all categories, channels, and retailers. NPD’s Checkout Home Décor service is the only one of its kind in the industry; no other company is tracking home décor, according to Morsovillo.