New York, NY, February 2, 2022 – The NPD Group today announced the winners of the 2021 Toy Industry Performance Awards. The awards recognize top selling toys, properties, and manufacturers globally and in the United States, Canada, Mexico, Brazil, and Europe according to NPD’s Retail Tracking Service.
“These companies should be extremely proud of how well they have responded to adversity during this challenging period,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in 2022.”
Global Top Toy Manufacturer of the Year
Manufacturer The LEGO Group
Global Top Toy Property of the Year
Property Manufacturer Barbie Mattel
Global Top Selling Toy of the Year
Item Manufacturer Hot Wheels Singles 1/64 Assortment Mattel
U.S. Top-Selling Property of the Year
Property Manufacturer Pokémon Pokémon
U.S. Top-Selling Toy of the Year
Item Description Manufacturer Hot Wheels Singles 1:64 Assortment Mattel
U.S. Top-Selling Toy by Supercategory
Supercategory Item Description Manufacturer Action Figures & Accessories DC Comics Super Heroes Multiverse Figure 7″ Assortment McFarlane Toys Arts & Crafts Kinetic Sand 2lb Color Assortment Spin Master Building Sets Star Wars The Mandalorian The Child The LEGO Group Dolls Barbie Dreamhouse Mattel Explorative & Other Toys 5 Surprise Mini Brands Mystery Pack Assortment Zuru Games/Puzzles Pokémon Celebrations Elite Trainer Box Pokémon Infant/Toddler/Preschool Toys Fisher-Price Kick And Play Piano Gym Assortment Mattel Outdoor & Sports Toys Dirt Rocket MX350 Motorbike 24v Razor Plush Cocomelon Musical Bedtime JJ 10″ Jazwares Vehicles Hot Wheels Singles 1:64 Assortment Mattel Youth Electronics Hatchimals Pixies Crystal Flyers Magical Flying Pixie Assortment Spin Master
Europe’s Top Gaining Toy Property of the Year
Property Manufacturer / Licensor Pokémon The Pokémon Company
Europe’s Top Gaining Toy Property by Category
Total Toys Property Manufacturer / Licensor Action Figures & Accessories Funko Pop! Funko Arts & Crafts Kinetic Sand Spin Master Building Sets LEGO Creator Expert The LEGO Group Dolls Rainbow High MGA Games & Puzzles Pokémon The Pokémon Company Infant/Toddler/Preschool Toys Paw Patrol Spin Master Youth Electronics Robo Alive ZURU Outdoor & Sports Toys X-Shot ZURU Plush Star Wars Disney Vehicles Hot Wheels Mattel Explorative & Other Toys Playmobil Others (Black Box) Playmobil
Canada Top Toy Property of the Year
Property Manufacturer Pokémon Pokémon
Canada Top-Selling Toy of the Year
Item Description Manufacturer Hot Wheels Singles 1:64 Assortment Mattel
Canada Top-Selling Toy by Supercategory
Supercategory Item Description Manufacturer Action Figures & Accessories DC Comics Super Heroes Multiverse Figure 7″ Assortment McFarlane Toys Arts & Crafts Play-Doh Single Tub Hasbro Building Sets Super Mario Brothers Adventures Starter Course The LEGO Group Dolls Barbie Dreamhouse Mattel Explorative & Other Toys 5 Surprise Mini Brands Mystery Pack Assortment Zuru Games/Puzzles Pokémon Celebrations Elite Trainer Box Pokémon Infant/Toddler/Preschool Toys Paw Patrol Basic Vehicle & Pup Assortment Spin Master Outdoor & Sports Toys Spikeball Combo Meal Set SpikeBall Plush Beanie Boos Regular Assortment Ty Vehicles Hot Wheels Singles 1:64 Assortment Mattel Youth Electronics Hatchimals Pixies Crystal Flyers Magical Flying Pixie Toy Assortment Spin Master
Brazil Top Toy Property of the Year
Property Manufacturer Barbie Mattel
Brazil Top-Selling Toy of the Year
Item Description Manufacturer Hot Wheels Singles 1:64 Assortment Mattel
Brazil Top-Selling Toy by Supercategory
Supercategory Item Description Manufacturer Action Figures & Accessories Avengers Olympus Project Assortment 9.5″ Hasbro Arts & Crafts Play-Doh Drill N Fill Dentist Hasbro Building Sets First Builders Big Building Bag Mattel Dolls Barbie Color Reveal Doll With 7 Surprises Assortment Mattel Explorative & Other Toys Pop It Shape Fidget Toy Assortment Yes Toys Games/Puzzles Banco Imobiliario Estrela Infant/Toddler/Preschool Toys Baby Brink Maria Clara And JP Doll 21cm Novabrink Outdoor & Sports Toys Quad Bike And Pedal Spider Assortment Maral Plush Paw Patrol Plush 15cm Assortment Sunny Vehicles Hot Wheels Singles 1:64 Assortment Mattel Youth Electronics Robo Alive Rampaging Raptor Candide
Mexico Top Gaining Toy Property of the Year
Item Description Manufacturer Hot Wheels Mattel
Mexico Top-Gaining Toy Property by Supercategory
Supercategory Property Manufacturer Action Figures & Accessories Marvel Universe Disney Arts & Crafts Crayola Crayola Building Sets LEGO Super Mario Brothers The LEGO Group Dolls Barbie Mattel Explorative & Other Toys Playmobil Playmobil Games/Puzzles Star Wars Disney Infant/Toddler/Preschool Toys Fisher Price Mattel Outdoor & Sports Toys Nerf Hasbro Plush Star Wars Disney Vehicles Hot Wheels Mattel Youth Electronics Star Wars Disney
Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2021
* Properties with the largest increases in value sales
**Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia
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Lee Graham
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Marissa Guyduy
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Janine Marshall
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Kim McLynn
847-692-1781 kim.mclynn@npd.com The NPD Group 900 West Shore Road Port Washington, NY 11050
Megan Scott
516-625-7516 megan.scott@npd.com The NPD Group 900 West Shore Road Port Washington, NY 11050