New York, NY, February 2, 2022 – The NPD Group today announced the winners of the 2021 Toy Industry Performance Awards. The awards recognize top selling toys, properties, and manufacturers globally and in the United States, Canada, Mexico, Brazil, and Europe according to NPD’s Retail Tracking Service.

“These companies should be extremely proud of how well they have responded to adversity during this challenging period,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in 2022.”

Global Top Toy Manufacturer of the Year

Manufacturer
The LEGO Group

Global Top Toy Property of the Year

PropertyManufacturer
BarbieMattel

Global Top Selling Toy of the Year

ItemManufacturer
Hot Wheels Singles 1/64 AssortmentMattel

U.S. Top-Selling Property of the Year

PropertyManufacturer
PokémonPokémon

U.S. Top-Selling Toy of the Year

Item DescriptionManufacturer
Hot Wheels Singles 1:64 AssortmentMattel

U.S. Top-Selling Toy by Supercategory

SupercategoryItem DescriptionManufacturer
Action Figures & AccessoriesDC Comics Super Heroes Multiverse Figure 7″ AssortmentMcFarlane Toys
Arts & CraftsKinetic Sand 2lb Color AssortmentSpin Master
Building SetsStar Wars The Mandalorian The ChildThe LEGO Group
DollsBarbie DreamhouseMattel
Explorative & Other Toys5 Surprise Mini Brands Mystery Pack AssortmentZuru
Games/PuzzlesPokémon Celebrations Elite Trainer BoxPokémon
Infant/Toddler/Preschool ToysFisher-Price Kick And Play Piano Gym AssortmentMattel
Outdoor & Sports ToysDirt Rocket MX350 Motorbike 24vRazor
PlushCocomelon Musical Bedtime JJ 10″Jazwares
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsHatchimals Pixies Crystal Flyers Magical Flying Pixie Assortment  Spin Master

Europe’s Top Gaining Toy Property of the Year

PropertyManufacturer / Licensor
PokémonThe Pokémon Company

Europe’s Top Gaining Toy Property by Category

Total ToysPropertyManufacturer / Licensor
Action Figures & AccessoriesFunko Pop!Funko
Arts & CraftsKinetic SandSpin Master
Building SetsLEGO Creator ExpertThe LEGO Group
DollsRainbow HighMGA
Games & PuzzlesPokémonThe Pokémon Company
Infant/Toddler/Preschool ToysPaw PatrolSpin Master
Youth ElectronicsRobo AliveZURU
Outdoor & Sports ToysX-ShotZURU
PlushStar WarsDisney
VehiclesHot WheelsMattel
Explorative & Other ToysPlaymobil Others (Black Box)Playmobil

Canada Top Toy Property of the Year

PropertyManufacturer
PokémonPokémon

Canada Top-Selling Toy of the Year

Item DescriptionManufacturer
Hot Wheels Singles 1:64 AssortmentMattel

Canada Top-Selling Toy by Supercategory

SupercategoryItem DescriptionManufacturer
Action Figures & AccessoriesDC Comics Super Heroes Multiverse Figure 7″ AssortmentMcFarlane Toys
Arts & CraftsPlay-Doh Single TubHasbro
Building SetsSuper Mario Brothers Adventures Starter CourseThe LEGO Group
DollsBarbie DreamhouseMattel
Explorative & Other Toys5 Surprise Mini Brands Mystery Pack AssortmentZuru
Games/PuzzlesPokémon Celebrations Elite Trainer BoxPokémon
Infant/Toddler/Preschool ToysPaw Patrol Basic Vehicle & Pup AssortmentSpin Master
Outdoor & Sports ToysSpikeball Combo Meal SetSpikeBall
PlushBeanie Boos Regular AssortmentTy
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsHatchimals Pixies Crystal Flyers Magical Flying Pixie Toy AssortmentSpin Master

Brazil Top Toy Property of the Year

PropertyManufacturer
BarbieMattel

Brazil Top-Selling Toy of the Year

Item DescriptionManufacturer
Hot Wheels Singles 1:64 AssortmentMattel

Brazil Top-Selling Toy by Supercategory

SupercategoryItem DescriptionManufacturer
Action Figures & AccessoriesAvengers Olympus Project Assortment 9.5″Hasbro
Arts & CraftsPlay-Doh Drill N Fill DentistHasbro
Building SetsFirst Builders Big Building BagMattel
DollsBarbie Color Reveal Doll With 7 Surprises AssortmentMattel
Explorative & Other ToysPop It Shape Fidget Toy AssortmentYes Toys
Games/PuzzlesBanco ImobiliarioEstrela
Infant/Toddler/Preschool ToysBaby Brink Maria Clara And JP Doll 21cmNovabrink
Outdoor & Sports ToysQuad Bike And Pedal Spider AssortmentMaral
PlushPaw Patrol Plush 15cm AssortmentSunny
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsRobo Alive Rampaging RaptorCandide

Mexico Top Gaining Toy Property of the Year

Item DescriptionManufacturer
Hot WheelsMattel

Mexico Top-Gaining Toy Property by Supercategory

SupercategoryPropertyManufacturer
Action Figures & AccessoriesMarvel UniverseDisney
Arts & CraftsCrayolaCrayola
Building SetsLEGO Super Mario BrothersThe LEGO Group
DollsBarbieMattel
Explorative & Other ToysPlaymobilPlaymobil
Games/PuzzlesStar WarsDisney
Infant/Toddler/Preschool ToysFisher PriceMattel
Outdoor & Sports ToysNerfHasbro
PlushStar WarsDisney
VehiclesHot WheelsMattel
Youth ElectronicsStar WarsDisney

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2021

* Properties with the largest increases in value sales

**Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia

Press Contacts

Leslie Singer

leslie.singer@npd.com
+1 516-316-1583


The NPD Group
900 West Shore Road
Port Washington, NY 11050

Marissa Guyduy

516-625-2203 
marissa.guyduy@npd.com 

The NPD Group
900 West Shore Road
Port Washington, NY 11050

Kim McLynn

847-692-1781 
kim.mclynn@npd.com 

The NPD Group
900 West Shore Road
Port Washington, NY 11050

Megan Scott

516-625-7516 
megan.scott@npd.com

The NPD Group
900 West Shore Road
Port Washington, NY 11050

Related Content