New York, NY, January 24, 2023 The NPD Group today announced the winners of the 2022 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in the United States, Canada, and Brazil, based on the top-selling property and toy, and the top-selling toys by supercategory, and in Mexico based on top-gaining toy property and top-gaining toy property by supercategory according to NPD’s Retail Tracking Service. 

“All of these winners should be tremendously proud of how they performed in 2022. In what was a challenging period for many other areas of retail, these winners represent how resilient the toy industry continues to be,” said Kelly Thacker, vice president, US toys and media entertainment at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in 2023.” 

U.S. Top Toy Property of the Year 

Property Manufacturer 
Pokémon The Pokémon Company 

U.S. Top-Selling Toy of the Year 

Item Description Manufacturer 
Squishmallows Plush 16″ Assortment Jazwares 

U.S. Top-Selling Toy by Supercategory 

Supercategory Item Description Manufacturer 
Action Figures & Acc Jurassic World Dominion Roar Strikers Figures 9″ Assortment Mattel 
Arts & Crafts Lite Brite Magic Screen Retro Style Basic Fun! 
Building Sets Creator Expert Botanical Collection Flower Bouquet The LEGO Group 
Dolls Barbie Dreamhouse Mattel 
Explorative & Other Toys 5 Surprise Mini Brands Mystery Pack Assortment Zuru 
Games/Puzzles Pokémon Charizard Ultra Premium Collection The Pokémon Company  
Infant/Toddler/Preschool Toys Gabby’s Dollhouse Purrfect Playset Spin Master 
Outdoor & Sports Toys Bunch O Balloons Recycle Balloons Zuru 
Plush Squishmallows Plush 16″ Assortment Jazwares 
Vehicles Hot Wheels Singles 1:64 Assortment Mattel 
Youth Electronics KidiZoom Smartwatch Assortment VTech 

Canada Top Toy Property of the Year 

Property Manufacturer 
Pokémon The Pokémon Company 

Canada Top-Selling Toy of the Year 

Item Description Manufacturer 
Squishmallows Plush 8″ Asst Jazwares 

Canada Top-Selling Toy by Supercategory 

Supercategory Item Description Manufacturer 
Action Figures & Accessories Smashers Dino Island Giant Skull With 30 Surprises Zuru 
Arts & Crafts Ultimate Light Board Drawing Tablet Crayola  
Building Sets Creator Expert Botanical Collection Orchid The LEGO Group 
Dolls Barbie Dreamhouse Mattel 
Explorative & Other Toys 5 Surprise Toy Mini Brands Capsule Assortment Zuru 
Games/Puzzles Jenga Classic Hasbro  
Infant/Toddler/Preschool Toys Gabby’s Dollhouse Purrfect Playset Spin Master  
Outdoor & Sports Toys Spikeball Combo Meal Set Spikeball 
Plush Squishmallows Plush 8″ Assortment Jazwares 
Vehicles Hot Wheels Singles 1:64 Assortment Mattel 
Youth Electronics KidiZoom Smartwatch Asst VTech  

Mexico Top-Gaining Toy Property of the Year 

Item Manufacturer/Licensor 
World Soccer Panini 

Mexico Top-Gaining Toy Property by Supercategory 

Supercategory Property Manufacturer/Licensor 
Action Figures & Accessories Jurassic Park/World NBC Universal 
Arts & Crafts Play-Doh Hasbro 
Building Sets LEGO Creator Expert The LEGO Group 
Dolls Rainbow High MGA 
Explorative & Other Toys World Soccer Panini 
Games/Puzzles Pokémon  The Pokémon Company 
Infant/Toddler/Preschool Toys Gabby’s Dollhouse NBC Universal 
Outdoor & Sports Toys Roblox Roblox 
Plush Squishmallows Jazwares 
Vehicles Hot Wheels Mattel 
Youth Electronics VTech Nitro/Laptops VTech 

Brazil Top Toy Property of the Year 

Property Manufacturer 
Barbie Mattel 

Brazil Top-Selling Toy of the Year 

Item Description Manufacturer 
Hot Wheels Singles 1:64 Assortment Mattel 

Brazil Top-Selling Toy by Supercategory 

Supercategory Item Description Manufacturer 
Action Figures & Accessories Avengers Olympus Project Assortment 9.5″ Hasbro 
Arts & Crafts Play-Doh Drill N Fill Dentist Hasbro  
Building Sets First Builders Big Building Bag Mattel  
Dolls Barbie Fashion Doll Assortment Mattel  
Explorative & Other Toys FIFA World Cup Qatar 2022 Blister 10 Stickers Pack Panini 
Games/Puzzles Banco Imobiliario Estrela 
Infant/Toddler/Preschool Toys Baby Brink Maria Clara And JP Doll 21cm Nova Brink 
Outdoor & Sports Toys Quad Bike And Pedal Spider Assortment Maral 
Plush Paw Patrol Skye Plush 30cm Sunny 
Vehicles Hot Wheels Singles 1:64 Assortment Mattel  
Youth Electronics Robo Alive Rampaging Raptor Candide  


Press Contact

Erick Bauer

647-723-7736
erick.bauer@npd.com

The NPD Group
900 West Shore Road
Port Washington, NY 11050