State of the Consumer Reports

The Home Improvement industry has enjoyed significant growth in the past few years, and understanding your consumer is key to maintaining that momentum. Our State of the Consumer reports help you better understand the Home Improvement consumer with a detailed demographic profile by category. You can also understand your category performance, your share, growth levers and even regional differences. Available for Kitchen & Bath, Lawn & Garden, Lumber & Building Materials, Paint, Hardware, Storage, and Tools.

With in-depth insights from NPD’s Checkout receipt-based database, this report can be used to:

• Help you grow your business by understanding how many buyers you are reaching and their changing shopping behaviors.

• Identify who your core audience is to build an effective marketing strategy tailored to them.

• Develop strategies to improve your business based on an understanding of where your consumers shop (i.e. retailer, online vs in-store) and when (seasonality or peaks/lulls in business).