10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleable and unpredictable segment. Who are these Millennials? … Continue reading Segment and Sell to Gen Y: 10 Ways Younger and Older Millennials Shop Differently