NPD Logo
  • Products
        • Products
          • Overview
          • Case Studies
        • Best-in-Class Data
          • Retail Tracking
          • Distributor Tracking
          • Checkout Omnichannel Tracking
          • Consumer Tracking
        • Prescriptive Analytics
          • Forecasting and the Future of
          • Analytic Reporting
          • Segmentation
          • Checkout Buyer Analytics
          • Pricing Analytics
        • Industry Expertise
          • Overview
  • Industries
        • INDUSTRY EXPERTISE
          • Apparel
          • Appliances
          • Automotive
          • B2B Technology
          • Beauty
          • Books
          • Connected Intelligence
          • Consumer Technology
          • Fashion Accessories
          • Food Consumption
          • Foodservice
          • Footwear
          • Home
          • Home Improvement
          • Juvenile Products
          • Media Entertainment
          • Mobile
          • Office Supplies
          • Retail
          • Sports
          • Toys
          • Video Games
  • News

        • CHANGING TASTES REQUIRE SOLID DATA

          Changing consumer tastes are reshaping today’s marketplace. Stay updated with best-in-class data and industry expertise across more than 20 industries spanning retail, food, tech, and more.

        • Explore the Full Collection
        • News
          • Press Releases
          • Global Events
          • Blog
          • Insights
        • Trending
          • Now in Retail
          • Entertainment Monthly Insights
          • In the News

        • INSIGHTS IN YOUR INBOX

          Subscribe and get key market trends and insights relevant to your industry.

        • Subscribe to our emails
  • Careers

        • Unstoppable Together

          The different experiences and perspectives of our people are at the heart of our success. Learn and work with some of the best in the market research industry. Circana offers opportunities in functions spanning client development to research science, with strong benefits, flexible work schedules, and a global outlook.

        • Careers
          • Careers at Circana
          • Diversity, Equity, and Inclusion
        • Job Search
          • All Jobs
          • Client Development
          • Analytics
          • Global Technology
          • Research Science
          • Global Product Management
          • Corporate Functions
          • Fraud Alert
  • About

        • DATA-DRIVEN GROWTH

          The NPD Group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. With offices in 30 cities across the Americas, Europe, and Asia-Pacific, we help you measure, predict, and improve performance across all channels.

        • About Us
          • Overview
        • Our Customers
          • Manufacturers
          • Public Sector
          • Retailers
          • Financial Services
        • Our Team
          • Leadership
          • Industry Expertise
          • Board of Directors
          • Diversity, Equity, and Inclusion
        • More
          • Offices
          • NPD Certification
          • Sitemap
  • Worldwide

        • GLOBAL PRESENCE

          Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have operations spanning the Americas, Europe, and APAC. Connect with us at one of our offices across 30 cities.

        • Worldwide
          • Countries
          • Offices
          • Events
  • Login

        • Newness is in Short Supply

        • Login
          • BookScan
          • Checkout
          • Connected Intelligence
          • DecisionKey
          • Tableau Dashboards
          • Future of Series
          • Pricing Analytics
          • Retailer Explorer Tools
        • Resources
          • Client Center
  • Contact Us

August 3, 2021

Purchases Through VARs Rising

During the 12 months ending May 2021, purchases made through value-added resellers (VARs) increased 6% year-over-year, after being down 6% for the previous 12-month period.

Related Content

Close up Shot of Female IT Engineer Working in Monitoring Room

US B2B Technology Software Sales Revenue Grew 6% in Q1 2023

2022 B2B Sales Forecast Results

cloud tracking

Digital Transformation’s Impact on Commercial Software: Insights and Outlook

STRAIGHT TO YOUR INBOX

Subscribe ― Get Our Latest Blogs

STRAIGHT TO YOUR INBOX

Subscribe – Get Our Latest News and Insights

We will not sell your information. View privacy notice.





  • About Us
  • Products
  • Industries
  • News
NPD Logo

© 2023 The NPD Group

  • Terms of Use
  • Do Not Sell My Personal Information
  • Website Notices

Instagram Twitter YouTube LinkedIn