With many consumers staying home due to the COVID-19 pandemic, the morning snack has shifted to occur later in the day, impacting motivations for snacking, and subsequently, determining which snack food will be consumed. Consumers are looking for a mental escape from their hectic days – and your brand can help them by being the stress relief they seek.

Darren Seifer – Food and Beverage Industry Analyst – discusses current snacking trends with insights from The NPD Group’s latest report: Eating Patterns in America.