CREST Performance Alerts revealed the weak trends weren’t this operator’s issue. Instead, this was a bigger market issue in these key DMAs. We provided clarity on market nuances in the state of Tennessee, inspiring our client to assess the impact of other local influences, such as weather and unemployment. CREST Performance Alerts data, paired with our analysts’ deep industry expertise, revealed the strength of the competition in Nashville. It was the insight our client needed to reevaluate its advertising and promotion strategy in this market.