Discover what they expect from restaurants and shape your strategy to win their loyalty
Consumers who are part of Generation Z are responsible for almost 20% of all U.S. commercial foodservice occasions. The oldest among this generation (those aged 18 – 24) are now coming of age. They’re young adults, making independent decisions about careers, relationships, and lifestyle ― and that means their relevance to the foodservice industry is growing. To attract and retain them as your customers, it’s critical to understand what shapes their mindset and how you can meet their needs. Our Winning Gen Z Report is your guide to engaging with this increasingly important consumer group.
Business Benefits:
- Understand the demographics and current situation of U.S. consumers aged 18 – 24 so you can better target the consumers most applicable to your business
- Identify the factors of the restaurant experience that are critical to this group to increase loyalty among a generation now developing long-term habits
- Highlight preferences related to apps, promotions, and advertising mediums to maximize the effectiveness of your marketing spend
- Identify preferences related to foods/beverages and food/beverage attributes so you can develop menu strategies that cater to these consumers