Online tech sales have grown 30 percent since 2015. Women, especially, are upping their spending on tech products online. See how their spending differs from that of men and how women’s online shopping habits are evolving — so you can better capture their online dollars.
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Up from 29% in 2015
Up from 5.1 in 2015
Up from 47% in 2015
Women spent $446
(34% of total online tech spend)
Source: The NPD Group/Checkout E-commerce Tracking, 12ME December 2017
Brands within these categories clearly have done a good job generating sales from female consumers. What are these categories doing that you’re not? How can you appeal to women tech buyers as these categories have?
Checkout E-commerce Tracking has the answers.
To ride the wave and effectively appeal to your female online customers, visit our LinkedIn page, contact your NPD account representative, call 866-444-1411, or email email@example.com.
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