Drone Sales – Looking Up!

Consumers in the U.S. spent one-third more on drones in 2017 compared to 2016. Our data shows specific drone features really took flight last year. Here’s a closer look...

of drones sold in 2017 cost $500 and above

Drones in the $500 – $999 price band grew faster than those in other price bands...

…with year-over-year sales up 155% and market share expanding by 17 points.

From August through October 2017, distribution of drones priced at $500 – $999 increased most compared to other price bands...

— a trend that continued during the holiday season (November and December).

Popular features

Foldable, collapsible drones increased from 3% of the market in 2016 to 46% in 2017.

4K video drone revenue climbed a whopping 95% from 2016 to 2017, and unit sales more than doubled.

Find out how high drones will fly this year and beyond. NPD’s Retail Tracking Service monitors retail sales of consumer technology products, big and small, up in the clouds or right here, in homes and on the go. Data provided by our participating channel partners delivers a detailed picture of product movement down to the item level. National information is available weekly and monthly; local market information is available monthly.

Source: The NPD Group / Retail Tracking Service, 2017 vs. 2016