Drones in the $500 – $999 price band grew faster than those in other price bands...
…with year-over-year sales up 155% and market share expanding by 17 points.
From August through October 2017, distribution of drones priced at $500 – $999 increased most compared to other price bands...
— a trend that continued during the holiday season (November and December).
Foldable, collapsible drones increased from 3% of the market in 2016 to 46% in 2017.
4K video drone revenue climbed a whopping 95% from 2016 to 2017, and unit sales more than doubled.
Source: The NPD Group / Retail Tracking Service, 2017 vs. 2016