A Fresh Look at Denim

Exclusive Report

The U.S. denim industry is up against the growing activewear/casual trend, and consumers’ choices for alternatives to jeans have expanded. While the women’s jeans market is growing, the men’s market has slipped a bit. Our new Denim Evolution Insights Report explores what’s driving performance and consumer behavior in the denim market. It’s a new resource for pinpointing opportunities, refining your strategies, and growing your business.

See inside the report  

Find out what’s driving performance and shopping behavior, how the denim shopping journey is influencing sales, and how these dynamics vary by consumer segment.



Questions? Contact your NPD account representative, call us at 866-444-1411,
or email contactnpd@npd.com.

See Inside: Denim Evolution Insights Report

Complete this form to receive the report overview.