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84% of consumers report that their time spent on entertainment activities has changed YOY in at least one category.
Consumer attendance at live events declined 10%.
Reading and/or listening to audiobooks accounts for 11% of entertainment time. Reading format is heavily dictated by age.
Spending time online is the third most popular entertainment activity, behind watching TV/movies and listening to music.
An average of $928 was spent on entertainment-related purchases over the last 6 months.
20% of entertainment spending was devoted to experience-oriented activities.
1/3 of entertainment spending went to watching movies and TV shows, across an average of three media sources.
People who attend live events spent significantly more on entertainment overall — an average of $1,500 on entertainment across all activities.
Activities that demand a larger share of spend include habitual activities that require regular content purchases or subscriptions.
The majority, 86%, listened to music, podcasts, or other audio.
Gaming, especially mobile gaming, has gained popularity across demographic groups — 51% of all gamers played on one or more PC gaming or console systems.
More than half of all respondents reported playing with or collecting toys, including adults.
Source: The NPD Group/The Evolution of Entertainment Study, 2019