Spider-Man Climbs To Success Across the Entertainment Spectrum

If there’s one thing that’s clear about the entertainment world, it’s that it is extremely interconnected. While you may have one primary focus, video games, media entertainment, books, toys, and other entertainment categories offer you the opportunity to significantly grow your reach — especially when it comes to licensed content and general consumer trends. A great example of a license that took advantage of this cross-pollination is Spider-Man. Here’s a look at the latest trends since the new Spider-Man: Homecoming movie release on July 7, 2017...

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Media Entertainment

DVD sales for the Spider-Man franchise spiked by 234% YOY in June 2017.

This tremendous growth primarily was driven by sales of the original Spider-Man trilogy.


During the Spider-Man: Homecoming movie release month, Spider-Man book sales jumped 254% YOY.

Excitement about the license continued, and through the remainder of the year (July-December 2017), book sales were up by 55% over the same timeframe in 2016.

Video Games

103% YOY growth in PS4 games sales as compared to previous Spider-Man game.


Spider-Man toy sales grew 183% YOY in July 2017.

Spider-Man was already ranked the 16th highest-selling license in the entire U.S. toy industry in July 2016. Additional interest generated by the movie release bumped the title up to #5 for July 2017.

The NPD Group offers a host of entertainment industry content to help you make sense of the broader entertainment market — and the role of your industry within it.

Source: The NPD Group/Retail Tracking Service