Evolution of Entertainment Study — Exclusive Preview

U.S. consumers report they have spent 72 hours a week on entertainment activities. How does share of time and spend break down by activity?

COVID-19’s impact and the “new normal” in the U.S. have created a shift toward at-home engagement with entertainment options. Discover why people engage in specific entertainment activities to gain a better understanding of your consumer’s mindset. Our 2020 Evolution of Entertainment Study explores how often U.S. consumers engage in particular entertainment activities, why behaviors are changing, and the top-performing brands and licenses across entertainment industries.

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