The Evolution of Bra Shopping

With more new entrants in the bra market than ever, our new Bra Evolution Report is your resource for understanding exactly what’s happening. It explores how the path to purchase has evolved over the last three years, giving you an up-to-date look at the overall market.

This comprehensive new report covers shopping dynamics, including purchase frequency and influencers, retailer and brand preferences and loyalty, and details about the shopping journey.

See what’s inside — get a report preview  

Discover what influences purchase decisions with this look at pre-purchase behavior; the importance of features, price, and brand; the impact of social media; perceptions of digital native brands – and more. See which brands and retailers are gaining share at the expense of traditional intimate retail leaders.



Questions? Contact your NPD account representative, call us at
866-444-1411, or email contactnpd@npd.com.

Report Preview

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