The Evolution of Entertainment Study

A holistic view of leisure time in the entertainment ecosystem — your source for insight on time and dollars spent across entertainment activities

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Complimentary Infographic
About half of all entertainment consumers in the U.S. reported that their investment of time has changed year over year. Getting a handle on the shifting landscape is critical. Is your business prepared to address these changes?

Our new Evolution of Entertainment Study gives you the critical context you need for strategic decision-making. Explore how often U.S. consumers engage in entertainment activities, why behaviors are changing, and the factors that contribute to those changes.

Get our new infographic: The Entertainment Evolution Continues >

You can use the new report to:

  • Discover why people engage in entertainment activities, to gain a better understanding of your consumer’s mindset
  • Refine marketing strategies by knowing how consumers prioritize entertainment spending and where they are spending more or less time and money
  • Better anticipate future market opportunities by exploring how different demographic audiences engage in entertainment

It includes detailed demographic profiles, information on key brand affinities, and expert analysis from our entertainment industry team to help you increase your tactical success.

Questions? Contact your NPD account representative, call us at
866-444-1411, or email


The Entertainment Evolution Continues

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