What Matters Most To Key Generational Groups

Millennials and More

Our foodservice industry analysts expect the U.S. restaurant industry’s stalled traffic to continue through 2018. Across the industry, people are grappling with the question of what’s responsible for this weakened state and what can be done to spark growth. Understanding the foodservice-related habits of key generational groups is one way to address these complex issues. That’s why we created the new report, What Matters Most To Key Generational Groups. It explores three generational groups’ wants and needs to reveal the factors that influence their restaurant purchase behavior.

You can use the report to find out what Millennials, Gen X, and Boomers value when it comes to foodservice visits. After all, these three generational groups account for about three-quarters of restaurant visits.

Get our new infographic — Millennials: Not the Be-All and End-All

See what we see — complete the form to receive the infographic. It’s a great way to sample what’s inside the report.

Knowing what will entice these generational groups to visit more — and how to keep them coming back — could make all the difference in the slow-to-no-growth environment that looks like it just won’t let up.


Questions? Contact your NPD account representative, call 866-444-1411, or email contactnpd@npd.com.

Infographic:

Millennials: Not the Be-All and End-All

Complete this form to receive the infographic.