The average annual growth rate in digital orders from 2013 to 2017.
Among orders sourcing to either the internet or mobile apps, 7 in 10 source back to the restaurant brand itself rather than sourcing to a third-party app or service.
At 40%, third-party apps account for more than their fair share of the 20 most-used apps.
By offering loyalty programs, newer restaurant app providers can increase their chance of gaining mobile phone real estate.
Prioritize faster delivery and partner with manufacturers to find better packaging solutions.
(Hover over 'Apps' to reveal more insights)
Digital orders have been a source of growth in a flat-traffic environment. They’re expected to continue growing at a rapid rate.
Nearly 6 in 10 digital orders source to mobile apps.
Restaurant apps dominate, accounting for 12 of the 20 most-used apps.
More than 1/2 of restaurant visitors participate in a restaurant loyalty program.
52% said they would not use a delivery service again if their order arrived at the wrong temperature.
Source: The NPD Group/Delivering Digital Convenience report, 2018