The NPD Group - Behind Every Business Decision

Know Your Gamers

Gamer Segmentation Report:
Drill down into video game consumer segments for data-driven decision-making.

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This year’s report provides a comprehensive view of the U.S. gaming market by dividing the universe of gamers into segments based on their gaming motivations, behavior, preferences, and platform choices. It also provides a view of consumers’ habits in the COVID-19 crisis period (including investment of time and money) and examines how they have shifted relative to 2018 and pre-COVID-19 2020.

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Get in-depth insight into gamer platform motivations for each profiled segment, along with the use cases by platform type. Explore how device preferences and gaming habits are likely to change as gamers age, see each gamer segment’s share of entertainment time and money spent on games, and more.

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Questions? Contact Cooper Waddell at 760-579-7120, or