Sugar Consumption: What People Say vs. What They Do

Consumers voice concern about the amount of sugar in the foods and beverages they consume. But do those concerns translate to behavioral changes? Our latest report, Impact of Sugar Concerns on Consumption Behavior, explores the love/hate relationship with sugar.

Find out which categories are most likely to be cut from the diets of people who want to consume less sugar — and see which foods they indulge in anyway. You’ll also learn who’s most likely to voice concern about sugar, and most importantly, whether they’re actually modifying their behavior.

Get our latest infographic – Sweet Smarts:
Consumers’ Concerns About Sugar

Find out how concerns about sugar vary by generation, how label checking has changed compared to a decade ago, and more. The infographic is a great way to sample what’s inside the report.

Only NPD knows not only what consumers say... but also what they actually do. Get a winning advantage.

Questions? Contact your NPD account representative, call us at 866-444-1411, or email


Sweet Smarts: Consumers’ Concerns About Sugar

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