Discover How Watch Consumers Tick

With renewed consumer interest in wearing watches, sparked by smartwatches, there’s opportunity to convert consumers from smartwatch ownership to multi-watch ownership and boost sales of traditional watches.

Our new report, How Watch Consumers Tick — from Smart to Luxury, reveals new data and consumer insights about the watch industry’s growth covering smartwatches and fashion, fine, and luxury brands.

Get our new infographic: A Look at the Watch Consumer >

It’s a new source to help you understand U.S. consumer demographics, watch purchase and wearer, behavior and how brand awareness and ownership differ by consumer profile.

Questions? Contact your NPD account representative, call us at
866-444-1411, or email


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