B2B Reseller Tracking Service — Reseller Verticals

Get targeted insights on specific industries and the product driving trends.

To provide even more power to our B2B Reseller Tracking Service, our new Reseller Verticals information adds visibility, with detailed views into healthcare, education, finance, and other industries. Now you can make critical decisions with confidence, and improve your bottom line each month, with an in-depth view of technology products and software sold through resellers.


Your key to data-driven growth

Look deeper into specific industries and the products selling into those segments to see the trends. With Reseller Verticals insights, you can easily compare your performance to the rest of market — vertical by vertical — and identify the fastest-growing categories, manufacturers, items, and product attributes. Get a clear sense of the product attributes that resonate most within specific industry segments so you can identify key product opportunities.

Vertical markets covered:

  • Accommodation and food services
  • Administrative and support, waste
    management, and remediation services
  • Agriculture, forestry, fishing, and hunting
  • Arts, entertainment, and recreation
  • Construction
  • Educational services
  • Finance and insurance
  • Healthcare and social assistance
  • Information
  • Management of companies and enterprises
  • Manufacturing
  • Mining, quarrying, oil and gas
  • Professional, scientific, and technical services
  • Public administration
  • Real estate, renting, and leasing
  • Retail trade
  • Transportation and warehousing
  • Utilities
  • Wholesale trade
  • Other services


Questions? Contact Jenna Callery at 517-285-1411 or email jenna.callery@npd.com.

Learn More

For more information about Reseller Verticals, complete this form.